Now Gartner has about 16 thousand associates, operates in a hundred countries and generates over 4 billion USD of revenues annually. While he left the company he founded after two decades, his legacy remains and the enterprise continues to innovate the research field. But they were always backed up by solid data. He only employed the most skilled analysts and never feared clearly stating controversial views in his reports. Gartner was founded in 1979 by Gideon Gartner, when he realised that his investor insights might be useful for the emerging IT industry. Let’s see what analysts from Gartner, a leading research and advisory company have concluded. Some of them claim that they already did. Can we guess whether something completely new on the market is worth investing in? Or whether a new service is worth supporting or it would be better to shut it down before it generates losses? Scientists are constantly looking for universal ways to answer these questions. The fundamental challenge is foreseeing the future that is not shaped yet. Both media and entrepreneurs keep looking for ways to analyse their life cycles and to identify the key moments that define their futures. New technologies mean new expectations and new promises.
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